RESEARCH & INSIGHT

The Top 20 Countries for Metaverse Users

Here's our latest Metaverse market research showing the top 20 countries for virtual worlds users.

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The Top 100 Web3 Virtual Worlds in the Metaverse: June 2023

Here's the June update of the Web3 Metaverse Index showing the top 100 companies.

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The 7 Point Plan for Marketing in the Metaverse: Point 7 - Cross-Promote

As the Metaverse continues to capture the imagination of people worldwide, businesses are exploring innovative ways to bridge the gap between virtual and physical experiences. In this blog post, we will delve into the exciting realm of cross-promoting Metaverse activity into the real world and uncover the immense benefits it brings.

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The 7 Point Plan for Marketing in the Metaverse: Point 6 - Stoke the Fire

In Point 6 we explore the remarkable benefits of running events, competitions, and other activities within virtual worlds, and how these experiences can stimulate and maintain interest in a branded company venue, ultimately fostering loyalty and encouraging repeat visits

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Size Doesn't Matter in the Metaverse

For brands and companies venturing into the Metaverse, it is essential to recognise the profound impact of adopting a "Thinking Small" approach.

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Nic Mitham interview from the MEWS Monaco May 3 2023

Here's an interview from our CEO and Founder Nic Mitham. This interview followed his keynote presentation and the Metaverse Entertainment World Summit in Monaco on May 3 2023.

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The 7 Point Plan for Marketing in the Metaverse: Point 5 - Keep the Seats Warm

By appreciating the living, breathing environments they embody, companies can position themselves as committed stakeholders within the Metaverse community. Bolstered by the presence of knowledgeable personnel (or AI agents), businesses can engage in real-time market research and forge meaningful connections with potential customers, influencers, and other significant individuals.

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The 7 Point Plan for Marketing in the Metaverse: Point 4 - Giving is Better than Receiving

By embracing the unique opportunities presented by virtual worlds, crafting engaging experiences, actively distributing virtual products with value and utility, and fostering meaningful interactions, brands can position themselves as pioneers in the Metaverse, achieving brand-new levels of customer resonance and brand impact.

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The 7 Point Plan for Marketing in the Metaverse: Point 3 - Integrate

Now, we proceed to the third pivotal aspect within our strategic framework - The 7 Point Plan for Marketing in the Metaverse. This crucial point underscores the importance of harmonising and fusing real-world marketing initiatives with your Metaverse campaigns to unlock maximum synergistic potential.

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The 7 Point Plan for Marketing in the Metaverse: Point 2 - Design is an Output, not an Input

Before succumbing to the allure of the vast opportunities offered by the Metaverse, it is imperative to devise a well-defined and thoroughly evaluated plan, thereby ensuring a solid foundation for success

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The 7 Point Plan for Marketing in the Metaverse: Point 1 - Have a Plan

The newly updated 7 Point Plan for Marketing in the Metaverse is a comprehensive guide that distils over 15 years of experience in leading brands and organisations into virtual worlds.

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The Top 100 Web3 Virtual Worlds in the Metaverse

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Metaverse Companies by Size and Type

The Metaverse market shown by platform size and type

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The Top 100 Web3 Virtual Worlds in the Metaverse

The Top 100 Web3 Virtual Worlds in the Metaverse

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The State of the Metaverse: Q2 2023

Here's the State of the Metaverse as we move into Q2 2023.

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Metaverse Monthly Active Users Q2 2023

The Q2 2023 update of our Metaverse Monthly Active User analysis.

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Metaverse Universe update Q2 2023

The Q2 2023 update of our virtually world-famous Metaverse Universe chart.

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The Web3 Metaverse Index: February 2023 update

We have analysed, evaluated and rated 88 different blockchain virtual worlds. The Top 20 for Feb 2023 are shown in the table below

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Metaverse Universe Q1 2023 update

Here's the Q1 2023 update of the Metaverse Universe chart, a visualisation of the virtual worlds sector.

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Metaverse Events

The benefits of hosting events in the Metaverse

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Digital Twins in the Metaverse

Use-cases for digital twins in the Metaverse

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McDonald's Metaverse fly-through

Here's a fly-through video of the Feel-Good Marketing Awards

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McDonald's enters the Metaverse

We're delighted to present our latest Metaverse project for McDonald's, a virtual world event for the Feel Good Marketing Awards

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Web3 Metaverse Index: October

The Web3 Metaverse Index assesses all of the blockchain virtual worlds in the market and here are the top 20 platforms for October.

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Q4 Metaverse Universe Update

Hot off the press, we're delighted to publish the Q4 update of our virtually world-famous Universe chart

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65 Web3 Virtual Worlds

There seems to be no slowing down on the number of web3 virtual worlds in development, with the latest total now reaching 65.

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The Inconvenient Truths about Metaverse Interoperability

Interoperability was a 'thing' way before the advent of blockchain and web3 and it's a concept that at first glance seems to make sense. However, as ever, the devil is in the detail and despite what you might be reading there is no real demand for it to happen.

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138 Virtual Worlds in the Metaverse

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Assessing the Business Models of Web3 Virtual Worlds

Genre-based analysis of the Web3 Metaverse Index

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Introducing the Web3 Metaverse Index

We're excited to launch the Web3 Metaverse Index - the first-ever rating system for blockchain-based virtual worlds

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Media Planning in The Metaverse - the Options for Marketers

Brands need to take a wider look at the Metaverse market

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120 and Counting

The Metaverse has reached 120 virtual worlds

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The Power of Thinking Small

Pro-tip: Start with rooms and small spaces

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The Metaverse Radar: Q2 2022 Update

To accompany the Universe chart we've also developed the Radar chart that segments VWs by genre.

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The Metaverse Universe: Q2 2022 Update

All of the virtual worlds in the Metaverse sector are shown in our Metaverse Universe chart and today we’ve released the updated Q2 version of the Universe.

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The Most Popular Blockchains for Virtual Worlds

Which blockchains are most popular to build virtual worlds on?

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Nikeland in Roblox attracts 6.7m visitors

Being bold is paying off for Nike inside Roblox

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New additions to the Metaverse Radar

New additions to the Metaverse Radar charts

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The Metaverse Directory: Virtual Worlds from A to Z

The Metaverse Directory: Virtual Worlds from A to Z

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100 Virtual Worlds in The Metaverse

There are now 100 Virtual Worlds in The Metaverse

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The Biggest Problem Facing Blockchain Metaverse Companies

There's a big problem facing blockchain virtual worlds

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The Metaverse Reaches 400m Monthly Active Users

The population of The Metaverse has just reached a key milestone - 400m unique monthly active users.

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New additions to the Blockchain Virtual World segment

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The Five Rules of Metaverse Brand Management

The Five Rules of Virtual Brand Management

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Stage11 partners with Paris Fashion Week

Stage11 partners with Paris Fashion Week

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More growth in the Entertainment and Events Virtual Worlds Sector

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30 Blockchain Virtual Worlds are now live or in development

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Manchester City partners with Sony to enter the Metaverse

Manchester City to create virtual fan experiences in The Metaverse

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The Six Point Plan for Marketing in The Metaverse

A strategic framework for marketing in The Metaverse

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Universe Update: Blockchain Virtual Worlds

Universe Update: Blockchain Virtual Worlds

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JPMorgan enters The Metaverse

Banks in the Metaverse

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Toys, Media and the Metaverse: The Golden Triangle

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Musing The Metaverse back in 2013

Musing the Metaverse back in 2013

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Mapping The Metaverse

We've applied our expertise and deep knowledge of the Metaverse market to visualise the major segments and players - Welcome to The Metaverse Map.

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