Leveraging Generative AI in the Metaverse: Manufacturing

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Manufacturing and Engineering sectors.

Leveraging Generative AI in the Metaverse: Supply Chains

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Supply Chain sector.

Leveraging Generative AI in the Metaverse: Education and Training

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Education and Training sector.

Leveraging Generative AI in the Metaverse: Hospitality and Hotels

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Hospitality sector.

Leveraging Generative AI in the Metaverse: Medical Devices

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Medical Devices sectors.

Leveraging Generative AI in the Metaverse: Construction

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Construction sector.

Leveraging Generative AI in the Metaverse: Commercial Real Estate

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Commercial Real Estate sector.

Leveraging Generative AI in the Metaverse: Banking and Financial Services

In our latest report, we explore actionable strategies for Generative AI and the Metaverse, focusing on the Banking and Financial Services sectors.

The 5 Rules of Metaverse Brand Management: Rule 2- Remove

The '5 Rules of Metaverse Brand Management' offers a comprehensive framework that guides companies through the ever-changing Metaverse arena

The 5 Rules of Metaverse Brand Management: Rule 1 - Ignore

As virtual worlds continue to gain popularity, the presence of unofficial brand representations within these spaces has become a significant topic for brand managers.

The Top 20 Web3 Virtual Worlds in the Metaverse: August 2023

We've recently updated our analysis of Web3 virtual worlds in the Metaverse. Spatial takes the top spot in August.

Metaversed Walkthroughs: Skodaverse in The Nemesis

Here's the first episode in our Metaversed Walkthroughs series taking a look at brand activations in the Metaverse. We'll be diving into Web2 and Web3 platforms to examine and assess how brands are deploying Metaverse marketing campaigns.

Metaverse Monthly Active Users: Q3 2023

Following on from the release of the Metaverse Universe Chart for Q3 2023, here's our analysis of Monthly Active Users. On a headline basis, total MAUs for the Metaverse increased by 29m from Q2 to Q3, driven primarily by growth in the Web2 browser/app segment of the market.

Q3 2023 Universe Chart Update

Here's our updated Metaverse Universe chart for Q3 2023. The Universe chart is a schematic visualisation of all of the virtual worlds within the Metaverse.

The Top 20 Web3 Virtual Worlds in the Metaverse: July 2023

We've recently updated our analysis of Web3 virtual worlds in the Metaverse. The Nemesis and Spatial are tied in first place for July 2023.

Explaining The Web3 Metaverse Index

Next week we're publishing the July update of our Web3 Metaverse Index. This index is now tracking over 100 different blockchain-based virtual worlds in the Metaverse with each of these platforms being ranked and assessed against 8 different variables.

The Metaverse and Generative AI: 10 Use Cases for the Aviation Industry

As part of our ongoing commitment to research and innovation, we are thrilled to announce the launch of a series of research articles. These articles will explore sector-specific use cases that harness the limitless potential of the Metaverse, while simultaneously leveraging the exciting opportunities offered by generative AI.

The Biggest Challenge for Web3 Virtual Worlds

There's a chasm in the market that presents major hurdles to the 100+ companies creating on-chain virtual worlds.

The Top 20 Countries for Metaverse Users

Here's our latest Metaverse market research showing the top 20 countries for virtual worlds users.

The Top 100 Web3 Virtual Worlds in the Metaverse: June 2023

Here's the June update of the Web3 Metaverse Index showing the top 100 companies.

The 7 Point Plan for Marketing in the Metaverse: Point 7 - Cross-Promote

As the Metaverse continues to capture the imagination of people worldwide, businesses are exploring innovative ways to bridge the gap between virtual and physical experiences. In this blog post, we will delve into the exciting realm of cross-promoting Metaverse activity into the real world and uncover the immense benefits it brings.

The 7 Point Plan for Marketing in the Metaverse: Point 6 - Stoke the Fire

In Point 6 we explore the remarkable benefits of running events, competitions, and other activities within virtual worlds, and how these experiences can stimulate and maintain interest in a branded company venue, ultimately fostering loyalty and encouraging repeat visits

Size Doesn't Matter in the Metaverse

For brands and companies venturing into the Metaverse, it is essential to recognise the profound impact of adopting a "Thinking Small" approach.

Nic Mitham interview from the MEWS Monaco May 3 2023

Here's an interview from our CEO and Founder Nic Mitham. This interview followed his keynote presentation and the Metaverse Entertainment World Summit in Monaco on May 3 2023.

The 7 Point Plan for Marketing in the Metaverse: Point 5 - Keep the Seats Warm

By appreciating the living, breathing environments they embody, companies can position themselves as committed stakeholders within the Metaverse community. Bolstered by the presence of knowledgeable personnel (or AI agents), businesses can engage in real-time market research and forge meaningful connections with potential customers, influencers, and other significant individuals.

The 7 Point Plan for Marketing in the Metaverse: Point 4 - Giving is Better than Receiving

By embracing the unique opportunities presented by virtual worlds, crafting engaging experiences, actively distributing virtual products with value and utility, and fostering meaningful interactions, brands can position themselves as pioneers in the Metaverse, achieving brand-new levels of customer resonance and brand impact.

The 7 Point Plan for Marketing in the Metaverse: Point 3 - Integrate

Now, we proceed to the third pivotal aspect within our strategic framework - The 7 Point Plan for Marketing in the Metaverse. This crucial point underscores the importance of harmonising and fusing real-world marketing initiatives with your Metaverse campaigns to unlock maximum synergistic potential.

The 7 Point Plan for Marketing in the Metaverse: Point 2 - Design is an Output, not an Input

Before succumbing to the allure of the vast opportunities offered by the Metaverse, it is imperative to devise a well-defined and thoroughly evaluated plan, thereby ensuring a solid foundation for success

The 7 Point Plan for Marketing in the Metaverse: Point 1 - Have a Plan

The newly updated 7 Point Plan for Marketing in the Metaverse is a comprehensive guide that distils over 15 years of experience in leading brands and organisations into virtual worlds.

The Top 100 Web3 Virtual Worlds in the Metaverse

Metaverse Companies by Size and Type

The Metaverse market shown by platform size and type

The Top 100 Web3 Virtual Worlds in the Metaverse

The State of the Metaverse: Q2 2023

Here's the State of the Metaverse as we move into Q2 2023.

Metaverse Monthly Active Users Q2 2023

The Q2 2023 update of our Metaverse Monthly Active User analysis.

Metaverse Universe update Q2 2023

The Q2 2023 update of our virtually world-famous Metaverse Universe chart.

The Web3 Metaverse Index: February 2023 update

We have analysed, evaluated and rated 88 different blockchain virtual worlds. The Top 20 for Feb 2023 are shown in the table below

Metaverse Universe Q1 2023 update

Here's the Q1 2023 update of the Metaverse Universe chart, a visualisation of the virtual worlds sector.

Metaverse Events

The benefits of hosting events in the Metaverse

Digital Twins in the Metaverse

Use-cases for digital twins in the Metaverse

McDonald's Metaverse fly-through

Here's a fly-through video of the Feel-Good Marketing Awards

McDonald's enters the Metaverse

We're delighted to present our latest Metaverse project for McDonald's, a virtual world event for the Feel Good Marketing Awards

Web3 Metaverse Index: October

The Web3 Metaverse Index assesses all of the blockchain virtual worlds in the market and here are the top 20 platforms for October.

Q4 Metaverse Universe Update

Hot off the press, we're delighted to publish the Q4 update of our virtually world-famous Universe chart

65 Web3 Virtual Worlds

There seems to be no slowing down on the number of web3 virtual worlds in development, with the latest total now reaching 65.

The Inconvenient Truths about Metaverse Interoperability

Interoperability was a 'thing' way before the advent of blockchain and web3 and it's a concept that at first glance seems to make sense. However, as ever, the devil is in the detail and despite what you might be reading there is no real demand for it to happen.

138 Virtual Worlds in the Metaverse

Assessing the Business Models of Web3 Virtual Worlds

Genre-based analysis of the Web3 Metaverse Index

Introducing the Web3 Metaverse Index

We're excited to launch the Web3 Metaverse Index - the first-ever rating system for blockchain-based virtual worlds

Media Planning in The Metaverse - the Options for Marketers

Brands need to take a wider look at the Metaverse market

120 and Counting

The Metaverse has reached 120 virtual worlds

The Power of Thinking Small

Pro-tip: Start with rooms and small spaces

The Metaverse Radar: Q2 2022 Update

To accompany the Universe chart we've also developed the Radar chart that segments VWs by genre.

The Metaverse Universe: Q2 2022 Update

All of the virtual worlds in the Metaverse sector are shown in our Metaverse Universe chart and today we’ve released the updated Q2 version of the Universe.